For the second blog in the celebrity treatment abroad series, we have focussed not so much on a particular celebrity, but on a celebrity location, Beverly Hills. When we think of Los Angeles, we think of celebrities walking around in the sunshine, with shiny whiter than white teeth –admittedly probably a myth perpetuated by Hollywood films – but where are their dentists located? And more importantly, surely people from outside LA can visit them too?
One Beverly Hills dentist, The Total Smile, founded by Dr Alex Farnoosh, has seen their international patients grow over 100% each year for the last 3 years. The Consumers’ Research Council of America (CRC) awarded Dr. Farnoosh with recognition as one of America’s top dentists in their annual report for 2009.
Dr Farnoosh thinks this increase in medical tourism is largely due to his specialised dental treatments, for example, his customised “gummy smile” procedure as well as his gum bleaching techniques. Patients are traveling all the way to Los Angeles for procedures; often just quick visits for the weekend and then returning home. According to Dr Farnoosh, patients come to Beverly Hills when they are unable to find good solutions for this problem in their home countries.
One of Dr. Farnoosh’s patients travelled all the way from Dubai to receive treatment. He was searching for an easy solution to his gummy smile when he found Dr Farnoosh’s clinic on the Internet. He took the 18 hour flight to LA for treatment, and left again 3 days later.
To help make it easier for people throughout the world to benefit from Dr. Farnoosh’s specialized treatments, the dentist created a “Fly-In Dentistry” program for patients. If a patient is interested in flying to Los Angeles for treatment, they can call Dr. Farnoosh’s practice for complete information and assistance with travel arrangements and hotel accommodations. By emailing over photos, Dr. Farnoosh can perform a preliminary evaluation of patient’s dental needs before they even leave their home. As part of the program, patients also complete a medical history and other required paperwork prior to their visit, so they can focus on receiving treatment and beginning their recovery. According to Farnoosh, the location of his dentist is perfect for combining the dental treatment with a holiday, visiting all the main tourist attractions in the area.
The American Dental Association (ADA) is also very interested in medical tourism, especially when it comes to cosmetic dental procedures. The ADA points out that linking dental visits with business travel, particularly for businessmen from countries where the quality of dental care may be below American standards, can also be advantageous.
So if you planning a holiday to Los Angeles, or a business trip, then it is probably worth considering if you want a new smile while you are there too!








